WOW colour studio is owned by Anne Hilden, a colour enthousiast and fair fashion entrepreneur, living and working in Mechelen, Belgium. In 2012 she founded together with her partner Supergoods store, which has grown into a small scale independent chain of fair fashion stores in Mechelen and Antwerp and a webshop.

Before the journey in fair fashion business Anne was working in green politics in her home country Finland and later in the European Parliament in Brussels. She has a degree of Master of Social Sciences, majoring in sociology.

Besides work and her family with 2 kids she is busy with yoga, running, travelling, good food and being outdoors.

Anne got interested in colours especially while working for her business, Supergoods, selecting the collections every season for women and men. After having her own colours analysed according to the four seasons model she sought more information of colour analysis and decided to start a training to learn more. To know more about colours, colour analysis and matching the right person with the right colours. A new way to look at colours opened.

She enjoys helping clients to discover their WOW colours, and this way gain confidence in themselves, in their shopping choices, in matching outfits, and also having less stress while getting dressed. According to her colours help us make sustainable choices, as the right colours which fit you will be worn more surely and frequently. Also the colours in your palette fit each other seamlessly, the problem of non matching clothes can be hugely helped with selecting colours within your own palette. No more closet full of clothes yet nothing to wear or match for an outfit.

WOW colour studio helps you with sustainable choices in fashion. A one time investment will be a smart move towards buy less buy better lifestyle.